GTM Salary Report 2026
What do go-to-market professionals earn? Based on 76 jobs that disclose pay. Updated June 2026
Salary estimator
Pick a role and level for an estimate.
Estimate. Actual salaries vary by company, experience and market.
By role
Median annual salaries per GTM role.
By level
Median annual salaries per seniority level.
By work mode
Remote, hybrid and on-site.
By region
Median annual salaries per province.
AI premium
With vs. without AI
Compensation structure
How pay is structured across the jobs.
- Base + bonus30%
- Base25%
- OTE25%
- Base + commission20%
Equity & shares
Share of jobs that mention equity.
- Equity73%
- RSUs24%
- Stock options3%
Methodology
Figures are based on 76 active GTM jobs that disclose a salary (2% of the total), converted to an annual amount in euros. Monthly salaries are annualised; non-EUR amounts at the current exchange rate. Only breakdowns with a sufficient sample are shown - mind the counts in brackets. Pay disclosure is lower in the Netherlands than in the US, so smaller segments are indicative.